Using Social Media to share the Gospel
Technology today, as we all know has done so many wonders and has become a great tool to help people. We have become more and more dependent to technology. Some of us use technology to study God’s word and search for interesting activity ideas for any church events we have. While technology continues to advance, sharing the gospel is way easier and the effects are more far-reaching than ever before. We can all agree that the opportunities to share the gospel grow with technology. With the blessings of modern technology and World Wide Web access, we can express gratitude and joy about God’s great plan for His children in a way that can be heard by anyone and can reach around the world. Isn’t that amazing?
Did you know that:
43% of the churches today say that social media is one of the most effective ways to communicate and engage with people?
And that 77% of people say that the church website was played an important part as to why they chose to go to church?
That number says so much about the great positive effects sharing the gospel using social media can give. Social media (Facebook, Twitter, YouTube, Instagram, blogging, etc.) is today’s additional way to share the good news since it is all about connecting with people and having conversations with them wherever they may be.
Many churches nowadays opt to using social media to share the Gospel due to the following reasons:
To be able to reach more souls.
It’s a fact that a single post can easily go viral in just in a few minutes, that’s how powerful social media is. Say we’ve shared a gospel video presentation online that’s now being shared a thousand times over social media. We can only imagine the effect of this video to those who watch it. The gospel video may be seen just in time when someone was very depressed and is thinking of ending his/her life or someone who may have lost hope in life. Now because of that gospel he saw, he decided to instead come to God for repentance. What good news that would be! Anything is possible and we don’t know what miracle God can do using those gospel videos. Some churches continue to minister using the social media because there are lonely, isolated people in the world, and it provides a bridge to them so they can eventually take a step into a community of faith.
To be an online church for others.
The internet reaches billions of people all over the world and many are not close enough to be in a church. Thankfully, these people can now find an online church that he can regularly attend services to or if he’s a newly converted believer, the social media can become his follow up as he starts learning more and more about God.
To be an invitation tool.
Nowadays, people can be easily contacted via the social media. When we have an upcoming evangelistic meeting or crusade, the social media may serve as an easy invite tool for your friends who may be hurting and need Jesus. Furthermore, if you know they have already accepted Jesus Christ as their personal Savior and Lord but aren’t ready to step into the local church yet, the social media can be a great tool in order for us to follow up his salvation and making sure he understands the commitment he just made.
Although social media can have a great effect in our ministry, there are things that we still need to bear in mind when using it to reach the unreached:
Social media supplements but not replaces.
It is inevitable that social media is indeed very beneficial to the church. It can transcend time and geography. What this means is that Sunday is no longer the only interaction you have with people since we can now continue to engage them daily online. However, we have to be careful because social media have also eliminated physical boundaries to the church’s mission. Our goal should be to turn online relationships into offline opportunities. Social media have so many uses for the church that help to create and enhance relationships.
The value of physical interactions.
When you know someone who was saved via the social media who lives nearby, it is your responsibility to make sure to follow up that person. Social media will never replace face to face communication. Nowadays, unfortunately, instead of sharing a meal, a physical chat, or a much needed hug, many would rather share a message over Facebook, Skype or other social media sites. If unused properly, the social media may weaken the very idea that Jesus came in the flesh and touched people with his own hands. We should not forget the “sacramental value” of meeting together. The church is sometimes referred to as the “koinonia” (“fellowship” or “communion”) of the saints.
Social media is evolving in and continues to play an increasingly important role in hastening the work of salvation. I am in favor using social media to share the good news of salvation and I also agree to do online worship services and online follow up. However, social media should not be considered a substitute for physical attendance.
Social media’s pros and cons could be argued all day long. But in the end, it is the way that your church uses social media that counts. When something is used incorrectly, its main purpose goes in vain. Social media should be used with care.
At the end of the day, social media remains a “need” to the ministry. Nowadays, there are many lost souls who seek answers for their lives by going straight to internet search engines. If we don’t resort to using social media to share the Gospel, will they be able to find the truth? If not, what will they find? Who will help them? It would be irresponsible and selfish of churches to ignore the relevance that the internet plays in shaping today’s society. Social media are very effective tools for churches if they are used properly and constructively.
We wrote a blog post that has a number of resource links that can help you get started.
How is your church using social media to spread the Gospel?