Trunk or Treat – Sharing the Gospel at Halloween
Trunk or Treat is an event that was started by churches as an alternative to trick or treat. It is usually held in the church parking lot where members decorate their cars and hand out candy from the trunk. Trunk or treat has expanded at many churches to include games, food, rides and music. Churches have found this to be a great outreach ministry that attracts children from the community and the community has responded because they are looking for some place safe for their kids to trick or treat.
Trunk or treat can be a great opportunity for churches to reach their community since parents are looking for fun, safe ways for their children to celebrate Halloween. To hold a successful trunk or treat does not have to cost a lot of money either. All you need to get started is a parking lot and members who are willing to decorate their car and provide treats to the children. Adding food and music makes a nice addition and does not cost much. Most churches have a praise band or members who would be willing to perform. Food can be as simple as hot dogs and hamburgers and a small charge will cover the cost of the meal.
Here are a few steps to turn your trunk or treat into an outreach ministry:
- Set up a welcome table. There you can let people know what is going on at your trunk or treat and hand out information about your church.
- Have a sign up sheet that gives parents the opportunity to learn more about events going on at your church. You should collect email addresses and if your church has a way to contact people by phone or text message you can collect that information also.
- Have some members standing around where the trunk or treat will be held to answer questions. Make sure they are clearly identified so visitors will be able to find them.
- Have one or two cars handing out Christian tracts that present the Gospel. At Memory Cross we’ve created a number of Halloween tracts that present the Gospel in a fun and creative way. I’ve included a video below that shows how our Memory Cross tract works.
- Get the word out about your trunk or treat. There are links below to articles that will give you ideas on letting the community know about your alternative Halloween event.
You’ll find this one of the easier outreach events your church can host. Don’t forget about those email addresses that you collected. They can be a very effective way to continue to engage with the people who visited. If your church does not currently use a program that allows you to send out personalized emails I recommend AWeber. It is inexpensive, easy to use and have great customer service.
Memory Cross has created a number of tracts for Halloween. We have also put up a store on Amazon. If you prefer to shop there click on this link: Halloween Tracts. Each use the four panel design that is shown below.