Google has really been working on their local search directory called Places. It is their goal to be the place people turn when looking for information about a local business and they have been successful in their efforts. They command a lion’s share of the search market and they plan on owning local search as well.
So what does this mean for churches? Why should a church spend the time to claim their Google Place listing, update it and work on getting in the top of the search results? Because people are searching Google before they ever show up at your church and if you are not there, they’ll choose one who is.
Here are a few statistics that I think you will find interesting.
- There were 17 million search in the United States last month for church and all related keywords
- 1.5 million for Baptist church
- 823,000 for Catholic Church
- 450,000 for Methodist Church
- 33,000 searched for church services
- 22,000 searched for “Need God”
- 14,800 searched for find a church
Now that covers the entire country but you can find out the approximate number that searched in your area by taking your population and dividing it by the number of people in the United States (308 million). For High Point, Greensboro and Winston-Salem NC there are about 1 million people so if I took 17 million searches and divided it by 308 I come up with almost 57,000 searches. What if your church could show up for those searches? Well it can and in the next few weeks I will show you exactly how your church can not only claim their Google listing but optimize it so that is it showing up in the top 10 spots.
I have put up a new website that is dedicated to helping churches use the internet and other emerging social media to reach out to people. The website is: http://www.GrowingChruches.net. I hope you will check it out.