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Trunk or Treat Ideas for 2016

Trunk or Treat Ideas for 2016

Trunk or treat  has grown in popularity as churches have found it a very effective way  to reach out to the community.Trunk or Treat Ideas 2016  Here are a few ideas that will help make your Trunk or Treat more fun and effective.

Plan Ahead.  Determine how many cars you need and get people to sign up ahead of time.  If more people show up that will be great, but you don’t want to run out of treats and you don’t want the parking lot half empty.

Get as many people involved as possible.  Most trunk or treats were started by youth groups or the children’s ministry but to make it as successful as possible encourage other groups to get involved.

Have live music.  Get your praise band or members of the choir to put some music together.  A concert will encourage people to hang around.

Use a Nintendo Wii or Xbox, projector and screen, and a dance game.  Kids will enjoy imitating the dancers on the screen.  I could not find any Christian Dance games for the Wii, but here is the dance revolution bundle on Amazon. If you use it preview the music first.  There will be some that is not appropriate for a Trunk or Treat.  If you know of a Christian dance program for the Wii or Xbox put it in the comments box.

Serve food.  Hamburgers, hot dogs and pizza are a good choice because you can quickly cook more if your crowds are larger than you expected.

Include games.  They don’t have to be games specifically for Halloween, just something the kids will love playing.

Have a craft area.  Many kids enjoy creating something and a craft area makes a nice addition to most trunk or treat festivals.  Memory Cross has created two coloring cards for trunk or treat that can be colored and embellished with stickers but also lets the children know about God’s gift.

Have a welcome table.  Use it to let people know what is going on and costs if any.  Make up a flyer in advance that tells them something about the church and the activities that are coming up.  If you have another event coming up print up tickets that and put a complimentary pass on it, good for the whole family.  Even if you are not charging for the event it is a great way to encourage them to come back and visit.

Show a movie.  Look for one that is around an hour.  Usually kids have school so getting them to stay for 2-3 hours may not work.

Have a pumpkin decorating table – If your church is also selling pumpkins set up a table with the mini pumpkins, I believe they are called Jack Be Littlekids-decorating-pumpkins pumpkins, paint, markers and stickers and let the kids decorate the pumpkins.  Kids love this activity.  If your church is not selling pumpkins you can buy them for around $1.00 each and probably work out a discount on a large quantity.

Collect email addresses.  Have a prominent sign up where parents can put their email to find out about other things going on at the church.  Have a check box that lists categories they  might be interested in such as worship, children’s activities, scouts, daycare etc.

Share the Gospel.  Hand out a Christian trunk or treat tract that ties the candy into the great gift that God is offering all of us along with a flyer that lists activities that parents might be interested in.

Promote, Promote, Promote.  Create flyers and posters to put up around your community.  Send an announcement to local radio and TV stations and newspapers.  Post on Facebook and online communities.  Send a flyer home with  the children of your church and ask them to invite a friend.  If you have daycare at your church send a flyer home with each child.

If you have other suggestions let us know.  We always appreciate the comments.

Shop Memory Cross Halloween Tracts on Amazon

Top 7 Trunk or Treat Ideas

This year there are more churches than ever holding Trunk or Treats so I decided to put together 7 ways a church could reach children who attend their trunk or treat with the Gospel.

Mike’s Top 7  Trunk or Treat Ideas for Sharing the Gospel:top-7-Trunk-or-treat-ideas

  1. Have several cars hand out Christian tracts.  They need to tell the Gospel story but also something that children love.  At Memory Cross we have created tracts for trunk or treat that are available on our website, but other companies have also created tracts that you can us.
  2. Consider handing out a Christian children’s book.  This can get pricy if you have hundreds of kids but talk to your Christian bookstore.  They will often cut a deal on a large order.
  3. Hand out information on your church, worship services and other activities that children or parents might be interested in.
  4. Set up a mini movie theater and show a short Christian video.  There are several at I Am Second including Bailee Madison and Bethany Hamilton.
  5. Have plenty of adult volunteers around with name tags that are available to answer any questions that children or adults might have.
  6. Have your praise band play Christian Music.
  7. Have a welcome table set up where parents can register their kids.  Ask parents for their email address so you can keep in touch with them about upcoming events.

Remember the children and adults are there to have a good time so sharing the Gospel needs to be incorporated into the strategy.  Your goal should be to convince them to come back and visit your church at other times and give them a few things that they’ll value that also share the Gospel.

Memory Cross has created a number of Halloween Tracts for Trick or Treat and Trunk or Treat.    We’ve put together a video that shows how our cards work.

They may be purchased from our store.

If you have other trunk or treat ideas, post them below.

Halloween Gospel Tracts

Halloween Gospel Tracts – Fun Tracts that Kids Prefer to Candy

Halloween has become one of the best times to reach children with the Gospel.  There are an estimated 41 million children that will trick or treat this year.

Memory Cross has created fun Halloween Gospel Tracts that children prefer Halloween Gospel Tractsto candy.  Each card has four panels and is designed to create an infinite loop.  Watch the video at the bottom of the page to see how it works.  Children and their parents are amazed at how the card never stops folding.  The design captures their attention so they’ll fold it multiple times trying to figure out how it works and as they do they’ll read the salvation message on the Halloween tract and since parents look over what their kids receive they’ll take a look at the Halloween tract also.

Besides giving God’s plan of salvation most cards also have a place on the back to invite the parents to visit your church.

Here are what a few people have said about Memory Cross Halloween Gospel Tracts:

  • “Love this product! Our church does “Trunk & Treat” in the fall, kids were so excited to receive candy but took time to look at the Memory Cross that I handed out.” – Penny Ott
  • “We used the Memory Cross Halloween cards for our Trunk or Treat. When we use regular tracks for children they would often get thrown away without being read. This gets children to want to look at them and read them.” – Tina Baughman
  • “I’ve used many a tracts to spread the gospel of the Lord Jesus Christ. I have found this to be an incredible tool.” – Constance Revels
  • “Memory Cross has the most creative tracts that I have ever seen.” – Holly B
  • “Your Memory Cross ministry is so over the top, I can’t even explain the powerful tool your cards are.” – Brenda
  • “Our church has experimented with tracts in the past at various children’s outreach events. Most of them get tossed aside and never read. The one tract that seems to captivate the attention of the kids (and parents) is the Halloween Memory Cross card. It is creative, innovative, and most of all biblically sound and gospel-centered. I want Christians to realize the treasure they have in this product for child evangelism. There is nothing better.”- Derek Combs Pastor Jessieville First Baptist Church

Halloween Tracts for Children, Halloween Tracts for Kids

At Memory Cross we are committed to helping you reach children with the Gospel through Scripture memory cards, Bible story cards and Gospel tracts for kids.  Our Halloween tracts for children compare the gift of candy to God’s gift of salvation.  They are fun, creative and positive.  On the back panel they either provide online resources or have a space where you can stamp the name of your church.  Memory Cross Halloween Gospel Tracts can be given to your trick or treaters, handed out at a trunk or treat at your church or used as a craft activity.

If you would like to receive a free sample just click the link below.  You’ll only pay $3.00 for shipping and handling.  Besides Halloween Gospel Tracts Memory Cross makes Crafts for Sunday School, Christian Tracts and Bible Memorization cards, each using the four panel design that never stops folding.  If you would like to see all the cards we produce visit our store today.  We also have added a Amazon store.  If you prefer to shop there click on the following link:  Halloween Tracts.

The video below shows how this card folds.

 




How Halloween Can Increase Attendance Church

How to Use Halloween to Increase Attendance at Your Church

Here is a simple and inexpensive way to invite a lots of people to visit your church this fall.  Create a flyer that lists everything going on related to children’s ministry and ask members to give it to their trick or treaters along with candy.  That’s it.  It does not have to be anything fancy.  Something put together with your word processing program and run on a copier will work.

What makes it so effective?

  • First very few churches are doing this so you won’t be cluttering up the kid’s trick or treat bags.Halloween Increase Attendance Church
  • Every parent will look at it as they go though their kid’s candy
  • The cost is cheap.  You are not paying postage and there is no requirement on the kind of paper it needs to be printed on
  • The number of children that you can reach can be significant.  As an example suppose you have 100 members who are willing to hand out flyers and on average they give out 20.  You just invited 2,000 kids to your church!  How many times a year do you reach this many kids outside the church?  Plug in your own numbers to see how many children you can potentially reach.

If you decide to try it here are a few suggestions to make your flyer as effective as possible.

  • Make the heading as powerful as you can.  Write several potential headings and ask people to tell you which they like best.  Remember to write it based on a parent who has young children and is NOT presently going to  church.  This is who will receive most of the flyers.  If your heading is not strong they will pitch it.  You have about 2 seconds to capture their attention so keep it short and powerful.
  • Highlight or emphasize key points.  This could be benefits or things the children might be interested in at church.
  • If your church has a preschool or after-school program include this information.  They may not be ready to visit your church but may be interested in your preschool or after-school program.
  • Make the flyer kid friendly and keep it short.  I recommend a half page which is 5.5 x 8.5.  If you are printing in color use bright colors.
  • Include a couple testimonials from members with children.  This can be the most powerful thing on the flyer.  Include their pictures if possible.
  • Include the church website and if you have a video with reasons parents should take their children to your church include that.
  • Add a QR code on your flyer.  Over 50% of smart phones are now equipped with a QR code reader.  If your video is on YouTube then it is probably already mobile enabled.  I recommend sending them to webpage that includes a video.  You can create a QR code for free at this site.
  • Review the flyer for the following:  spelling, readability, persuasion to take action, and that it is written from a non church member standpoint.
  • Remember you are not selling.  You want people to read the flyer and say: “wow I want to check this church out.  My kids and I could benefit from becoming involved there.”

You’ll find this to be an effective way use Halloween to increase attendance at your church.  If you have any other ideas or suggestions, post them in the comment section.

Halloween Evangelism Tracts for Children

Halloween is just around the corner and it can be the single largest evangelistic outreach for Christians in America.  What other day of the year do are there millions of children knocking on the door of Christians asking for a treat?  Statistics I found say there are 41 million trick or treaters between the age of 5 and 14 and 1.1 billion pounds of candy given away.Halloween Evangelism Tracts

What do you think the odds that those 41 million kids knock on at least one follower of Jesus?  What if that one follower gave them a Halloween Evangelism track that also invited parents to visit their church?  A recent study found that 82% of unchurched would consider visiting a church if invited.  This same study found that 98% of church members never invited even one person in a given year.

That could easily be changed at Halloween.  During every day of the year except Halloween Christians would have to be proactive to share their faith, which a lot of people are uncomfortable with, but during Halloween kids ask you for something.  Go ahead and buy some of the 1.1 billion pounds of candy but also give them a Halloween evangelism tract or an invitation to visit your church.

Some will respond.  If the number that responded is 1% that would be 410,000 families either visiting church or responding to the Gospel.  When Abraham was pleading for Sodom he asked God if he would spare the city for 50 people, finally saying he would not destroy the city for the sake of 10.  If Christians united in their desire to reach the lost at Halloween and only 210,000 people were saved is that worth the effort and expense?  Suppose only 105,000 respond?  What if the number is 52,500?  What if only 26,250?

Jesus last commandment found in all four Gospels is “Go and make disciples of all nations” – Matthew 28:19.  Let’s take advantage of the opportunity which Halloween offers us.

There are many Halloween evangelism tracts already printed and ready to buy.  A few even have a spot to include your church’s name and information.  Here is a link to some of the Halloween Gospel tracts available:

Halloween Gospel Tracts

  • Amazon – If you already shop on Amazon and if you are a Prime member you can find hundreds of Halloween Gospel tracts with free shipping.
  • Christian Book – They have a wide selection of Halloween evangelism tracts from a variety of companies.
  • Memory Cross – Origami Halloween tracts, many with room to put your church information.  See the video below that shows how each tract works.
  • Let the Little Children Come – I’m a big believer in making Gospel tracts creative because they capture attention and are far more likely to be read.  I think Memory Cross cards are the most creative, but then I work there.  The other company that incorporates the creative use of paper to share the Gospel with children is Let the Little Children Come.  Be sure to check out their products.
  • Crossway – While they don’t (as of this writing) have tracts specifically for Halloween they do have well written child friendly Gospel tracts.
  • Moments with the Book – They have the best selection of KJV tracts.  If you love that version check out their products.

The final option is to create a small card that tells what your church has for children and youth activities and invites the parents to visit.  It is more work, takes a longer lead time and is a little more expensive but is more effective.  Memory Cross can help you with the printing and design of your card.  The lead time is about two weeks.  Click here for more information.

If Jesus has changed your life and you want to share the Good News with others then Halloween is one of the most effective times of the year.  Simply drop a Halloween tract in with your candy and pray that God uses it to change lives.

I have included two videos below.  The first shows how each Memory Cross card folds and the second video is the story of someone whose life was changed because of a simple Gospel tract/invitation.

 

 

Trick or Treat Bible Tracts for kids

If God has put it on your heart to share the Gospel with children this Halloween then there are a number of trick or treat Bible tracts available written specifically for kids that you’ll want to check out.

Halloween is the one day of the year when children knock on their neighbor’s doors asking for a treat. Along with candy handing out a simple Halloween Gospel tract, especially one that also invites parents to visit your church can be an effective way to let children know that there is a God and that he loves them and has a plan for their life.

I realize that Christians have differing views on Halloween and whether to avoid it, join in the activities or use it as an evening of evangelism.  Personally after reading the history of Halloween I find many of the customs are either directly Christian or have been taken from Christianity.  It has been mixed with elements that are not Christian just like Christmas so in my mind I’ve decided to use Halloween to plant seeds that God could use to further his kingdom.

When Paul was in Athens he found common ground with those who were worshiping other gods and used it as his starting point to talk about Christ. Acts 17:22 -23.  Paul then stood up in the meeting of the Areopagus and said: “People of Athens! I see that in every way you are very religious.  For as I walked around and looked carefully at your objects of worship, I even found an altar with this inscription: to an unknown god. So you are ignorant of the very thing you worship—and this is what I am going to proclaim to you.

If you are unsure which way God is leading you, read the Bible and pray about it.  For those who want to share the Gospel with children at Halloween here are a few trick or treat Bible tracts for kids that are worth checking out.  First a disclaimer, I’m a partner in Memory Cross and involved in the creation of Halloween tracts for kids, so I’m biased and I do receive compensation if you choose to purchase a Memory Cross trick or treat tract for children.  Having said that we work very hard to create relevant and engaging tracts that kids will want to keep and read over and over again.

With every tract we make we follow the following guidelines:

  1. Make sure the tract gets kid’s attention and engages them.  If it does not get their attention it will be discarded without even being read.
  2. Make it something kids want to keep.  We do this through the unique design, images and wording.
  3. Create Halloween tracts so they presents the Gospel in a kid friendly, positive and loving way.  They do not have to present the plan of salvation but if it starts a conversation, opens a door, or makes kids want to know more then a seed has been planted.  With most of the trick or treat tracts there is a space for you to invite parents to visit your church.  Hopefully that is where children will come to understand who God is and accept Jesus as their savior and become a disciple of Jesus.

Favorite trick or treat Bible tracts for kids

Trick or Treat Bible Tracts for kids

This Halloween tract shares the Good News in four panels that make a never ending loop.  The copy is as follows:

  1. Happy Halloween.  Have you heard the Good news?
  2. God loves you and has a plan for your life.
  3. For God so love the world that he gave his only Son, that whoever believes in him should not perish, but have eternal life. – John 3:16 ESV
  4. I have come that you may have life and have it to the full – Jesus (John 10:10).  Come visit us this Sunday and there is space to either stamp the church name and address or hand write it.  If you are ordering before September 30th you can also get it printed with your church name if you order 250 or more cards.

They are available in packs of 24 or 250 if you want your church’s name imprinted on the cards. The video below shows how every Memory Cross card folds.

Free Candy Halloween trick or treat Bible tracts for Kids

Free Candy Halloween Gospel Tract for kids

This trick or treat Bible tract asks the question what could be better than free candy?  That is what Halloween is all about.  Just dress up in a costume, say trick or treat and get free candy.  What could be better than that?  God’s love.

Panel 2 says: “God loves you.  He sent his Son Jesus to earth to die for your sins so that you can have eternal life.

Panel 3 says: “That is the greatest and sweetest gift in all the world and all you have to do is accept it.  Invite Jesus into your life and ask him to forgive your sins.  Simply say this prayer and long after the candy is gone Jesus will still be by your side.

Panel 4: “Lord Jesus I know I have done wrong and need your help to do right.  I believe that you died for my sins and that you are alive today.  I want to be like you and I want you to be Lord of my life.  Please forgive me.  I invite you to live in my heart.  I will obey you and live for you the rest of my life.  There is space to write the name of your church or other message.

This tract is available in packs of 24 or we can imprint the cards with your church name and address in packs of 250 or more.

These are just two of the trick or treat Bible tracts for children that we’ve created.  To see the entire line of Halloween tracts, visit our store and pray that God may use all of our efforts to build His kingdom and bring children into a relationship with Jesus.

Here are a few other resources worth checking out:

  • LifeWay has several good trunk or treat tracts.  Click here to check out their supply.
  • Amazon has a number of tracts from a variety of suppliers.
  • Christian Book also has a number of tracts available on their website.

New Halloween Gospel Tract for Children – Simple Evangelism

Memory Cross has a new Halloween Gospel tract for children that makes evangelism simple.

Halloween is the only day of the year when children knock on your door and ask for a treat.  With this new Halloween Gospel Tract for children you’ll not only give them something that is really “cool” but let them know that God loves them.  Kids love candy, but candy won’t change anyone’s life, at least not for the better, but Jesus can.  Here are some interesting statistics:

  • Eighty two percent of people would consider visiting a church if asked.
  • Ninety two percent (92%) of church members never invite one person in a given year.
  • Two thirds of people are willing to receive information about a local church.
  • Most people come to church because of a personal invitation.

Memory Cross’ new Halloween tract is a creative way to share the Good News with children while inviting the parents to visit your church.  The copy on each panel is shown below.

Halloween Gospel Tract for children

As you can see this evangelism tract for Halloween lets children know that God loves them, has a plan for their life and wants them to live a full and abundant life.  On the last panel there is a space for to write in the name and address of your church and a link in case children or adults want to know more about following Jesus.

As Christians Jesus commanded us to go and make disciples.  The first step is telling people about Jesus.  In America 92% of people do not share the Gospel nor invite even one person to church.  At Halloween if you have 25 kids knock on your door, you can let 25 children know that Jesus loves them and invite them to church.

Does handing out a Halloween tract make a difference?  We are called to sow the seed.  God is the one that makes it grow but every year we receive stories of children who have asked Jesus into their hearts and adults who decided to start visiting a church.  You never know how God is working in someone’s life.  The video below is one person’s story of how an act of kindness and tract changed her life, the life of her husband and those of their friends.

The evangelism tract for children can be used for trick or treat or trunk or treat.  Either way it is a simple way to share the Gospel that children will appreciate receiving.

This is one of several Halloween Gospel tracts Memory Cross has created to share God’s love with children.  They can be ordered below or by visiting our website where you’ll find our other Halloween Gospel tracts and order a free sample pack.  You’ll pay $3.00 to help cover the cost of shipping.

Halloween is a tremendous opportunity to reach children with the Gospel and bring new families into your church.  “Therefore, go and make disciples of all the nations, baptizing them in the name of the Father and the Son and the Holy Spirit.” – Matthew 28:19.

 


Church marketing for Halloween – 1 idea your church should include

Halloween will be here in a week and many churches held their Trunk or Treat on Sunday October 25, 2015.  We decided to take our grandchildren to two Trunk or Treats tonight. Both were packed.  The weather was perfect which probably helped but I praise God for the huge turnouts.Church marketing for Halloween

The first church we visited was Community Bible Church in High Point and they had a good church marketing piece for Halloween.  They probably have a membership of 2,000 or so.  The children’s pastor, Dave Annan is a friend of mine and I saw his post on Facebook and decided to go.  They had a children’s service at the beginning with music, entertainment and a message.  There were so many kids there that there was not enough room in their sanctuary to hold them all.  We arrived about 10 minutes late and could not even get into the sanctuary.

Afterwards they held their trunk or treat.  If logistics can be worked out I recommend having a check in where you ask for parents email address if they want to keep in touch with what is going on at the church.  In this case it would have been difficult since there were at least 1,000 kids and parents.  They did the second best thing by creating a simple postcard that told about the children’s ministry and gave the website and phone number for people who wanted more information.

Church Marketing for Halloween

It was something that was simple, inexpensive and could be done by every church that holds a trunk or treat.  Our church did not do that, but next year we will!

Another good idea that one of the members of the church I attend, Covenant Church United Methodist, did was to hand out stickers instead of candy.  Kids had so much candy another piece meant little to them by the end but the last car had run out of candy and were handing out stickers.  The kids were loving them because they were something different.

If you decide to hand out stickers Memory Cross has some of the best prices on stickers.  You could hand out a sheet of stickers to kids for less than the price of a piece of candy.  We also have some fun Halloween tracts that children are sure to appreciate which present the Gospel.

If you attended a Trunk or Treat did you find anything that was particularly effective?  Be sure to post it below.

Here are a few pictures from our Trunk or Treat

Kyles-wallace-pastor-covenant-church-umc

trunk or treat covenant church high point nc

Evangelism during Halloween

Halloween started as a Christian celebration and many Christians are taking it back and using it as an opportunity for evangelism.

evangelism during Halloween

Some of the ways Christians are reaching their community through evangelism during Halloween are by handing out Gospel tracts to children and through Trunk-or-Treat events.

Gospel Tracts for Halloween

Handing out tracts to children along with candy is an easy way to put the Gospel into kid’s hands.  Some people prefer to hand out the Gospel of John which is available on Amazon for under $2.00 per book while others prefer Gospel tracts with a Halloween theme.  Both can be an effective way to present the Gospel to children and invite parents to visit their local church.

Presenting the Gospel through Trunk or Treat

The history of Trunk or Treat is sketchy but it started in the 1990s.  Wikipedia says it was started by either churches or schools looking for a alternative to going door to door trick or treating but whatever the origins churches have clearly embraced the celebration with thousands hosting a Trunk or Treat on the church grounds.  Many have gone far beyond parking some cars in the church parking lot and handing out candy out of the back.  You can now find live music, games, bounce houses, food and even movies.  For many churches it has become an event where hundreds or even thousands of kids come from the surrounding neighborhoods.

Churches benefit because many kids and parents attend that do not come to church.  The event opens up opportunities to let visitors know what other things are going on at the church and invite them to come back.  Kids and parents benefit from a fun, safe Halloween event where kids can get candy and enjoy the other activities that have been prepared.

Between handing out Gospel tracts during trick or treat and Trunk or Treat millions of children are exposed to the Gospel each year, which in the writers opinion is a pretty cool thing.  Lest you think Christians should stay away from all Halloween activities either because they are of the devil or you don’t want Christians messing with a Satanic celebration Halloween is actually one of the pure Christian events.  Yes it has been modified by people looking for the darker side but that happens with every Christian event.

Wikipedia has this to say about Halloween

Halloween or Hallowe’en also known as Allhalloween, All Hallows’ Eve, or All Saints’ Eve, is a yearly celebration observed in a number of countries on 31 October, the eve of the Western Christian feast of All Hallows’ Day. It initiates the three-day observance of Allhallowtide, the time in the liturgical year dedicated to remembering the dead, including saints (hallows), martyrs, and all the faithful departed believers.  Within Allhallowtide, the traditional focus of All Hallows’ Eve revolves around the theme of using “humor and ridicule to confront the power of death.”

So this Halloween celebrate life!  Jesus has come, died and was raised from the dead.  As Paul writes in 1 Corinthians 15:55: “Where, O death, is your victory? Where, O death, is your sting?”

This year join in and let children know that Jesus has a plan for their life not only for this life but for the life that is eternal.  Olaf in Frozen says: “Let’s go bring back summer!”  With the same enthusiasm let us say let’s go make disciples!

Comments?  Leave them below.  We publish all legitimate comments, good or bad so let me know what you think.

 

How to promote Trunk or Treat and Fall Festivals

If your church is having a Trunk or treat or a fall festival and want to invite the community we’ve put together some of the best ways to promote it in 2015.  Traditional methods have not changed much but the internet and Facebook in particular has changed a lot since 2014.  At the bottom I’ll provide links to articles we wrote in 2013 and 2014.  They are short and still have a lot of relevant information.Trunk or Treat

How to promote a Trunk or Treat or Fall Festival in 2015

Facebook is the most effective way for most churches to reach people for any event including Fall Festivals and Trunk or Treats.   Around 70% of the entire U.S. population is on Facebook and the percentage is higher among young families, which is the group you are most likely trying to reach.  Facebook has changed in the past year and posting an announcement without promoting it will no longer be effective but by paying to promote the announcement you can reach the exact people who are most likely to attend.  We’re already created a post on how to create a Facebook ad which you can find here.  The post was written to help churches reach new movers but the information is the same.  You just need to change the demographics which I’ve listed below.

Under  the section who do you want to reach, select the city or zip codes, age group and whether they have kids and the ages.  Facebook will show you how many people they have that match your demographics.  I made a screen shot as a visual reference.  Everything else in our post on advertising on Facebook will be the same.

How to promote a Fall Festival or trunk or treat

Plan to run your ad 10-15 days before the event and set it to expire the day of the event.  Set the amount you want to spend each day and you’ll see approximately how many people Facebook will show your ad to each day.  One of the nice things about online advertising is you get to set how much you want to pay each day.

I recommend that you create a Facebook post with a link to your website and promote the post.  Ask church members to like and share the post.  That will tell Facebook that this event is important and they will not only show it organically (for free!!) but will charge you less for clicks that you do receive.

Promote your trunk or treat on your website and blog

This is a good free way to let people know about your event.  List the date, time and address of the event with city and state along with details and pictures from last year’s event.  Link to it from your Facebook page post, the one you created above.  Now go to Pingler and ping the two pages.  To do that click on the announcement on your webpage and copy the URL at the top of your browser.  That is what you’ll copy into Pingler.  Make the keyword “Fall Festival city state” or “Trunk or treat city state”.  In the category select “news”.   Pingler will then send out your pages to a number of search engines, and news feeds that will help rank the page and make it more visible on the web.

Promote Church Pingler

Craig’s List and other local event listing sites that can be used to promote your Trunk or Treat

Craig’s list allows you to post your event for free and you’ll be amazed at how many people visit this site looking for things to do.  Craig’s list is not one site but hundreds so Google Craig’s list or go to www.craigslist.org and you should arrive at your local Craig’s List.  Click posts to classified and then event/class (last one on the list) and then I’m advertising an event other than the above (last one).  You’ll then be taken to a listing page where you can put the information about the event.    I believe that you can list a link to your blog post or site that has more information (http://www.your-church.com).  There are also a number of other free listings available in your area but since each city has different ones Google “free places to list events, city state” or “places to list events, city, state” if you don’t mind paying a small fee.

Promoting Trunk or Treat or fall festivals using videos

The internet is moving toward video and you can take advantage of this by creating a video about your Fall Festival/Trunk or Treat and posting it on YouTube, Facebook and GodTube.  For Facebook upload the video and write a description, in this case about your Fall Festival.  Encourage members to like and share the video.  You can also spend more to promote it.  The cost to promote it is low and you can put a link for more information at the end of the video.  The video will get more views if you keep it around 3 minutes.

For YouTube and GodTube follow these instructions when uploading.  They will vary some so I wrote the instructions for YouTube since it gets much more traffic.  You can use the same video.

  •  When you upload the video keep it unlisted until you are have the information that follows completed.
  • First your church should have a YouTube channel.  If you don’t check out this video.
  • Next you’ll want to put the following information in the description:  Title of video (in this case Trunk or Tread, name of church city and state).  Right underneath that put the link to the page on your website that has more information.  Now put a brief description of the event and include the city, state, and date of the event.  Encourage people to leave a comment by posting: leave your comment below.  Then you can post a link to another video or encourage them to subscribe to your channel and finally put the link to your church website.  Now put keywords in the tags section.  (fall festival, trunk or treat, Halloween, etc.)
  • You now want to click on the button that says “cards”.  That will allow you to create a link that goes to your website.
  • You are ready to make it public and here is where you need the help from your church because the video needs to have some views to rank, especially in the first 24 hours.  It is a great idea if you have a group of people who agree to help with church outreach by watching videos that are put up.  If you have an email program create a list and add everyone who agrees to that list.  Then email them the link once the video is up and live.  If you don’t yet have this list post the video on Your churches Facebook page and ask people to watch the video.
  • Hopefully it will start ranking now only in YouTube but also on Google.
  • You can also advertise the video on YouTube.  You’ll need a Adwords account but the link will walk you through that.  If you want to know more about how to get views on YouTube take a look at the video below.  I have taken several of James Wedmore’s courses and he gives practical information that has value.

 

 Advertise on Google

Finally you can advertise on Google.  It is the reverse of Facebook advertising.  Using Facebook you find people who match your demographic and then show ads to them.  With Google you put your ad in front of people who are searching for specific keywords.  I’m not going into a lot of details here because I think there are better ways to reach people for Fall Festivals and Trunk or Treats but if you have the budget (you get to set it) and want to try advertising here is a quick guideline.

  • Find the keywords that people are looking for.  You’ll need an Adwords account and when you log in click Keyword planner tool on the top right hand side.  You can then search for keywords and see how many searches are done nationally.  Keywords that you’ll probably want to target will be: Alternative Halloween, Halloween events, Trick or Treat events, Trunk or Treat, What’s happening in city.  Make sure when you create an ad that you tell it to only show up in your area.  You don’t want to pay for ads that are showing up thousands of miles away.

Other articles you might want to check out

If you have ideas or suggestions, write a comment.  We’d like to know what other churches are doing to reach others with the Gospel during the Fall and check out some of the amazing tracts that are available from Memory Cross.

Memory Cross has a number of Gospel Tracts for Halloween available.  Check out the video, visit our site or if you prefer you can buy on Amazon.